Built by an author who got tired of watching new writers get chewed up by publishing.

The story

From frustrated first-time author to building a better path for other writers

Bo Bennett, PhD, wrote his first book, Year to Success, in 2002 and published it in 2004. That experience opened his eyes to what a chaotic, expensive mess the publishing industry could be for new authors. Like many first-time writers, he spent far too much money on services that produced very few sales.

He knew there had to be a better way.

Around 2010, Bo began hearing about this new thing called ebooks. He dug in, did the research, and discovered that the process was still painfully difficult for ordinary authors. When he tried creating his first ebook himself, it took him roughly 25 hours — and the result was still a mess.

That was the turning point. He realized he could not possibly be the only author going through this.

So he refined the process, and in 2011 he launched ebookit.com with a simple goal: help authors create ebooks and get them published without the confusion, wasted time, and unnecessary expense.

Very quickly, it became obvious that authors did not just want ebooks. They wanted paperback books. They wanted audiobooks. They wanted marketing help. They wanted someone who understood the whole journey, not just one slice of it.

Over the years, Bo kept expanding the services. The problem was that the ebookit.com name no longer fit. People assumed it was only about ebooks, when in reality the business had grown into something much broader.

Then, in 2020, Bo leaned harder into promotion and moved everything to BookMarketing.pro. That solved one naming problem, but created another: now the brand sounded focused on marketing even though the company was still deeply involved in book creation, publishing, distribution, and author support.

Finally, in 2026, he secured the domain name he had wanted for a long time: SelfPublishing.pro.

The name says exactly what the business is about and what it has really been about since 2011: helping authors and small presses create, publish, and market their books.