Business book marketing is different from genre fiction marketing. The book may drive sales, but it may also support consulting, speaking, lead generation, workshops, media appearances, and thought leadership.
A business book often sells the author as much as the book. Marketing should support the larger business goal.
Each path gives you enough structure to move forward, with room to stay DIY or hand off the work when that makes more sense.
LinkedIn, podcasts, webinars, email, speaking, and partnerships often matter more than generic reader promos.
A business book campaign should connect audience, offer, timeline, message, and follow-up.
A consultant helps align the book with the author's business model and realistic marketing channels.
Start with the reader-buyer, not the book. Define who should read it, what action should happen afterward, and how the book connects to your larger business.
Then build campaign assets: landing page, author bio, lead magnet, podcast pitch, LinkedIn posts, email sequence, speaking topics, and proof points.
DIY can work well for authors with existing audiences, strong professional networks, and time to execute. Professional help is useful when the book needs sharper positioning, better launch assets, or a realistic campaign plan.
SelfPublishing.pro can help with book marketing services, consulting, and AuthorPass when you want done-for-you assets around a title.
Self-publishing decisions stack up fast. We keep the next action clear so authors can move from idea to files, channels, launch assets, and marketing work without rebuilding the plan every week.
Decide whether the book should sell copies, generate leads, support speaking, build authority, or open partnerships.
Prioritize LinkedIn, email, podcasts, events, partnerships, ads, or media based on where the target buyer already listens.
Track leads, meetings, downloads, email signups, speaking invitations, consulting inquiries, and sales.
These pages are built around what authors are actually trying to accomplish, not just the keyword phrasing.
"My developmental editor recommended BookMarketing.pro to produce my book, “Their Tails Kept Wagging.” It was excellent advice. Although experienced in writing for academic journals, this was my first foray into publishing a work for the public, and my first time self-publishing. Bo Bennett patiently walked me through the process. From copy editing, technical details, cover design, and troubleshooting issues, his assistance was timely and effective. I am a very satisfied customer and would recommend BookMarketing.pro for any author publishing their work."
"BookMarketing.pro has a lengthy list of services that authors can utilize to market their books. I recently used their Facebook Ads service, which is priced fairly and saved me potentially hours of frustration in dealing with Facebook’s ever-changing Ads Manager. Authors are supposed to write their books, but marketing those books, and all the crap that goes with it are work busters. BookMarketing.pro saved me writing time at a fair price when they ran the ads for my books. I recommend them. :)"
"It is with great pleasure I share my experience with Bookmarketing.pro so far. Their team has completed a video book summary that I must say, is jaw dropping and eye catching. Having never promoted my book, this is my first venture out to see what professionals could do to help my body of work more visible to leaders who are desperately seeking ways to engage their employees in this volatile transition the workplace is in. Retaining employees is critical and leading them to live their best lives both at home and work is now a necessary to to do so."
No forced agency retainer. Use free tools, buy credits for specific services, or join AuthorPass when ongoing help makes sense.
Create an account and claim starter credits for author tools.
Buy SPP Credits and use them for focused publishing, marketing, and production services.
Membership for authors who want ongoing access across the broader author ecosystem.
Tie the book to a clear business goal, then use channels where the target reader already trusts advice: email, LinkedIn, podcasts, events, partnerships, and media.
You may not need one for every task, but a consultant can help clarify positioning, budget, channels, and realistic next steps.
Track book sales, leads, email signups, consult inquiries, podcast bookings, speaking opportunities, and paid campaign performance.
